Archive for Media

A DIFFERENT SIDE TO JOURNALISM

 

To all the budding journalists reading this, you know full well that becoming a journalist means hard work, a lot of graft, low pay, and constant deadlines. You don’t do it for the glamour; you do it for the love of writing. But actually, if you’re lucky, there is a nice side to journalism. 


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ONLINE ADVERTISING

 

Online advertising in Britain is growing at roughly 40% annually. Total online ad spend last year came to just over 2 billion pounds, about 11% of the overall advertising spend. 


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THE CHANGING FACE OF PR: SPEAKERBOXX

The Industry of PR has entered a new era. Once dominated by white middle class men, followed by a sweeping influx of women, the industry has never been the same. University graduates Bridgette Honegan and Selina Brown industriously capitalised on this trend by successfully setting up their company Speakerboxx. James Barber interviews founding member Bridgette Honegan about branching out in the profession. 


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SOCIAL MEDIA

Social media and networking are hot property; everybody and their Granny is building their online profile up, cringing at embarrassing photos uploaded by unscrupulous friends and adding everyone they ever passed in the street as a ‘friend’ or alternately trying to emulate the Artic Monkeys or Kate Nash by translating online infamy to major record label success. 


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BREAK INTO BROADCAST JOURNALISM

There is a famous saying that journalism is “a first rough draft of history.” Could you see drafting history as your future? Well, you’re not alone. Broadcast news is a hugely competitive profession, and it continues to be the most trusted, and arguably most influential, source of news among the British public. 


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